Ethnobotanical Leaflets 12: 1102-07. 2008.
Consumer Behavior in Selection of Buying Source of Siddha Medicine in Tamilnadu, India from the Perspective of Age
A. Krishnan,1* P. Bagyalakshimi,2 S. Ramya,3 and R. Jayakumararaj3
1PG and Research Department of Commerce, Government Arts College, Dharmapuri - 636705, TN, India.
2Department of Computer Science, Government Arts College, Dharmapuri - 636705, TN, India.
3Department of Botany, RD Government Arts College, Sivagangai - 630561, TN, India.
*Corresponding author: Prof. Krishnan, PG and research Department of Commerce, Government Arts College, (Periyar University, Salem), Dharmapuri - 636705, TN, India. Phone: +91 4343 230008, Email: krishdr_66@yahoo.co.in
Issued 01 December 2008
ABSTRACT
With the increasing usage of traditional medicines as complementary alternative therapy, possibilities that would ensure its successful integration into the public domain of health care services needs to be evaluated. India is one of the countries with rich traditional knowledge base. Its ethnic ethno-medical practices had paved way for the evolution of several indigenous systems of medicine. Siddha is one of the oldest systems of medicine in India. Siddha holds close association with nature and has been validated in the laboratory of life, even before the advent of formal modern western system of medicine. This paper discusses the interrelations between usage of Sidhha as complementary alternative medicine and its implications on public health care related issues. We explore the impact of age of respondents in the public domain as a criterion in relation to selection of buying source of Siddha medicine in Tamilnadu, India.